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Yes. Give me a vague brief and I'll look for the real problem underneath it. Here are four stories.
AymanAsharaf
Senior UX Designer | Dubai, UAE
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Senior UX Designer | Dubai, UAE
I'm Ayman, a Senior UX designer based in Dubai. Currently available for contract roles in the UAE
For over 5 years, I've designed digital products across EdTech, PropTech, e-Commerce, FinTech, Government and more, in both agency and in-house teams. Each new industry means learning its users, business models and needs, and that adaptability has become one of my biggest strengths. Most recently at TOEFL ETS, I worked across the product suite, from early concepts and new products to a brand wide redesign.
Along the way, I've been the founding designer at two companies, designed interfaces and systems from the ground up and worked on products used by people around the world. With a degree in Computer Science Engineering, I bring together creativity and technical problem solving, designing solutions that work for users and are practical to build. What I enjoy most is untangling complex problems until they feel simple for the people using them.
Outside work, you'll find me playing sports, heading outdoors or traveling. I love videography, especially turning my trips into long-form videos to keep as memories. Keeping people close and solving problems together is how I live, and it's how I like to work too.
Dubai. Born and raised.
I've grown alongside this city and love calling it home.
My roots are in Kerala, India, and that culture shapes who I am.
Like most people in Dubai, I carry a mix of both worlds, and I wouldn't have it any other way.
Dubai makes me dream,5+ years across EdTech, PropTech, e-Commerce, SaaS, Banking, Government and more.
Start every conversation with trust, believing people want the best outcome.
Take initiative, follow through and stand behind every decision made.
Strong relationships make strong work, so we solve problems together.
Every project, trip and conversation is a chance to learn something new.
Four questions I'd ask about a designer, answered honestly.
Yes. Give me a vague brief and I'll look for the real problem underneath it. Here are four stories.
Yes. I care about the small details that make something easy to use, and I have clear opinions on what to avoid.
Yes. I start by understanding the problem and how people already work, then design around that.
Because I own the work, bring people in early, and help the people around me grow.
A quick guide to working with me and getting the best out of me.
I take ideas or feedback through the entire design journey, all the way to handoff.
I bring product, business and engineering onto the same page early, so decisions are clear and everyone moves in one direction.
Every decision goes back to the people using the product. I dig into their needs until complex flows feel simple.
I build designs that scale, make time to think and automate the repetitive parts, so energy goes where it matters most.